GasBuddy, the smartphone app helping consumers avoid paying full price for fuel, today issues its 2019 Top Gas Station Brands in the U.S. report—revealing which gas station convenience store brands offer the best-of-the-best experience based on more than 94 million consumer visits and 8.3 million ratings submitted through the GasBuddy app. The report also features exclusive interviews with executives at brands that are redefining the meaning of "gas station food."
Buc-ee’s is America’s Top-Rated Gas Station Brand. Texas-based Buc-ee’s claimed the title of America’s Top-Rated Gas Station Brand, based on performance in the “overall” ratings category. In second place is Tennessee-based Twice Daily, followed in third by Wisconsin-based Kwik Trip. Rounding out the top five are Oklahoma-based QuikTrip and Iowa-based Hy-Vee.
Costco is the Busiest. Washington-based Costco captured the most foot traffic per station of any brand in 2019—more than four times the industry average with a score of 4.24. It was a close call, however, as Kentucky-based Thorntons followed with a score of 3.87 and Buc-ee’s with a score of 3.77.
Beyond Fuel. During 2019, more than half of visits (55%) at gas stations and convenience stores lasted longer than five minutes—far more than the average two-to-three minutes it takes to refuel a vehicle. This reflects a continued trend of convenience stores transforming into foodservice destinations for time-starved, on-the-go Americans.
Friday is the Busiest Day. While convenience stores serve customers twenty-four hours a day, seven days each week, foot traffic increases at the end of the week. Friday was the busiest day of 2019 with 16.36% of all visits. Friday at 5:00pm was the single busiest hour of the year, followed by Friday at both 4:00pm and 12:00pm.
Clean Stores Drive More Visits. Today’s retailers have invested heavily in quality customer experiences—and it’s paying off. Retailers with above-average cleanliness ratings generated 14.14% more visits than competitors with below-average ratings.